Final Cut - Music Video

Raury - God's Whisper

Final Album Advertisement

Final Album Advertisement

Final Digipak

Final Digipak

Evaluation Question 4

Question 4

How did you use media technologies in the construction, research, planning and evaluation stages?

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There are constant advances in technology. The broad range of technologies that I used were extremely advanced, and there was not one that I was let down by at all. Some of the technologies I used more than others, but they all had way more advantages than disadvantages, so it made my job documenting this journey a lot easier.

Evaluation Question 3

Question 3

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Evaluation Question 2

Question 2

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Evaluation Question 1

Question 1

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Focus Group

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Second Hot Desking Session

Second Hot Desking Session

Poster

Digipak

Peer Feedback:

Q.1

Do you think that there is noticeable synergy between the three products, and how do you think this could be improved?

There is a clear correlation between all three pieces of your work. The quote used on the poster links directly with the roads/’lanes’ in your digipak, which is a nice touch.

Throughout the 3 products I think there is a link through the use of black and white as well as the types of shapes being formed. The advert and digipak have a good link with their typeface and even imagery with the zebra since it is black and white striped.

I like the idea of using the conventional and easily identifiable ‘stars’ and ‘hearts’ placed on both the digipak and poster. The gaps left white within these shapes look classy as they’re similar to the model painting herself in your music video.

Definitely. The black and white theme is evident throughout. The colour images may make more sense if you were to implement shots like this in the music video, however aesthetically, I think that the promotional package works well as a trio.

Q.2

Do you think anything within the promotional package is unnecessary or doesn’t really fit in with the theme?

I think the image of the waves is nice and goes with the lyrics in its own right but perhaps changing it for an image that is slightly different or mellow would be more eye catching like the high angle shots of the lanes. Keeping it in direct correlation with the rest of the digipak.

The products link well however I think the planned images with colour shot high up might not link very well to the products and are questionable. The shot of the sea could link because of the energy in the music which could be emphasized by the energy of the waves.

Personally, I think you should either incorporate the black and white within each other (i.e putting a coloured image between the black and white to separate the colours). Or I believe it would look better in black and white as it suits the poster and the music production.

The colour images on the digipak. I think that all of the digipak images don't make much sense at this moment in time.

Q.3

What would you add to this promotional package?

Both are simplistic in form, which links with the video I think maybe some added text. For example a message from the artist to the audience.

There could potentially be more text added to the inside panels of the digipak to give more information to the audience about something.

Perhaps you could add in an insert? Or maybe a little message to your fans? Other than that I think it works great.

Possibly more quotes about the album or artist quotes. I don't think an insert is necessary, but it wouldn't look out of place.

Q.4

If you could change anything about what is already in the promotional package, what would it be and why?

Just the image of the waves however, it isn’t a big issue so leaving it or changing it doesn’t matter that much.

I like the use of images that are black and white that link to the black and white video (the dice and zebra). I can’t really see the images of the trees and cars linking with the products so maybe have images linking more to the black and white idea but other than that the products link well

I would suggest to add in an insert, and change the coloured images to black and white as it suits your promotional package better. The stars and love hearts I believe is such a clever idea, it’s my favourite part of your promotional package.

The colour stands out a little, so possibly changing those images to black and white, or adding naturally black and white images, like you have on the front side of the digipak. Obviously the poster needs to be A4 and not square, however I really like what is going on within the three items.

Upon reflection, I think that the feedback that I have received is extremely helpful. I know what I need to edit and adapt before my final pieces will be ready.

Upon reflection, I think that the changes that need to be made are:
1. Change the image on my poster, while still keeping the black and white synergy.
2. Change the colour images on my digipak to ones that link to the poster and music video.
3. Add more text to the digipak and poster.
4. Make the poster A4.
5. Add a new element into the music video to make it less boring.

Digipak - First Draft

The images used here are stock images. I liked the juxtaposition between the natural and man made, as well as the juxtaposition of colour against black and white. However, it became apparent that the images on the inside of the digipak (bottom three) were quite random, they didn't link in with any of the other two products within the promotional package, so I have decided to change them to black and white images.

Poster - First Draft

I like my poster, however I know that it needs to be A4 as apposed to square, and the image is from the music video, so I think for the final piece, I will stick with the black and white theme, but use black paint as apposed to just a screenshot.

Advert Analysis 2

Advert Analysis 2

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Advert Analysis

Advert Analysis

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Digipak Analysis 2

Digipak Analysis 2

This digipak for Ariana Grande's album My Everything is simple yet works effectively. The pose itself makes the artist look quite innocent, despite her midriff and legs being on show. This is enforced with the title of the album being quite feminine and typically 'girly'. It is clear that the album is about love through these elements. 

The writing on the front cover is white in order for it to stand out against the background. The artists name is in a small font but is easier for the audience to read than the title of the album, implying that it is more important than the album itself, it creates a brand image for her.

The black and white image on the purple background makes her stand out from the rest of the cover and draws the attention of the audience to her. Especially if we consider male gaze.

The use of herself instead of any type of album artwork is a typical convention of a pop artists' digipak as with other genres, the artist gives them something to follow whereas with pop artists, its mainly just about them and their image. This is reflected through this digipak.

The photograph on the disc follows up from one of the music videos for a single from this album. In the video, she is seen with the projected shadows on her face so it allows the audience to know that this person is the same as the one in the video/single and can expect more music like that from her.

The track list on the back does not feature any artwork. This ties in with the simple cover and image. The black font makes it easier for the audience to read what songs are featured and follow it through on the CD.
This digipak instantly lets the consumer know that Ariana Grande's iconography consists of very feminine features and bright colours.

The digipak as a whole follows a similar colour scheme, minus the black and white photograph of the artist on the front cover.

Digipak Analysis

Digipak Analysis

This digipak for Awolnation's album has a futuristic style and is very different to what you would perhaps normally see on a stereotypical digipak. You can clearly see the idea that they were going for with it. That each panel represents a different place/climate on earth. The top left is snowy, antarctic climate, the bottom left is the desert and you can see the pyramids to portray this. The top right which is the front cover is the middle of the sea with the purple in the sky and the stormy seas. The bottom right is the rainforest and what looks like some sort of pirate anchor so maybe the caribbean - looking like a setting from Pirates of the Caribbean. Where the disc goes there is the moon and stars so that represents space and the galaxy. The colours of the disc are used on the front cover, so that links them together as they are the most important parts of the digipak. By using images like these, it allows a Sci-Fi theme to be used in their music videos.
As far as conventions go, we see a barcode, production label, track list and an insert. These features are, almost, expected in/on a digipak.

Digipak Plan

Digipak Plan

I will be creating a six sided digipak, with the disk in the centre. All three outside panels will be black and white. This is creating synergy between my video, my digipak and then my magazine advert will be predominantly black and white too. I chose typical black and white things for the outside. Such as a zebra on the left and a pair of rolling dice for the back. I also chose the rippling water image because it is aesthetically pleasing and I will be using a similar shot in my music video, so it links with that.

The idea of the inside panels is that the left is man made, the right is natural and the middle is both combined. It is also a juxtaposition against the outside, contrasting the black and white with the colourful images.

For my first outline plan I used stock images similar to what I will use for my final print product.  

Digipak - Inside

Digipak - Outside

Raury's text that he uses is a big part of his iconography.  

The text can be seen on all of his album covers, posters, subtitles, and other advertisements associated with him. 

On 'Dafont' the typeface is known as 'Passion Tea'.

Album Advert Research

Album Advert Research

Magazine adverts are another form of advertising. The purpose of these adverts are to inform and target the less stereotypical audience, that don't use social medias, and rely on print based media to gain their information. Conventionally, the image from the cover of the album will appear on the magazine add, to maintain the same image throughout. We could see where the album is available; as we see on the Wretch 32 example (right). In addition, if it is a forthcoming album, then the release date will feature, and if it is an album that has already been released, then the release date is irrelevant.

Digipak Research

Digipak

Digipaks are packaging for CDs and/or DVDs, conventionally made from cardboard, with a gloss coating, and will have an internal plastic casing for the disk. Also, some digipaks have inserts, that can contain track lists, specific artist information or quotes, as well as any other additional information. A digipak is a more aesthetically pleasing and eco-friendly alternative to a jewel case.

This alternative CD and DVD packaging became more popular with record companies and artists in the early 2000s.

The Rolling Stones

Diana Krall