Digipak Analysis 2

Digipak Analysis 2

This digipak for Ariana Grande's album My Everything is simple yet works effectively. The pose itself makes the artist look quite innocent, despite her midriff and legs being on show. This is enforced with the title of the album being quite feminine and typically 'girly'. It is clear that the album is about love through these elements. 

The writing on the front cover is white in order for it to stand out against the background. The artists name is in a small font but is easier for the audience to read than the title of the album, implying that it is more important than the album itself, it creates a brand image for her.

The black and white image on the purple background makes her stand out from the rest of the cover and draws the attention of the audience to her. Especially if we consider male gaze.

The use of herself instead of any type of album artwork is a typical convention of a pop artists' digipak as with other genres, the artist gives them something to follow whereas with pop artists, its mainly just about them and their image. This is reflected through this digipak.

The photograph on the disc follows up from one of the music videos for a single from this album. In the video, she is seen with the projected shadows on her face so it allows the audience to know that this person is the same as the one in the video/single and can expect more music like that from her.

The track list on the back does not feature any artwork. This ties in with the simple cover and image. The black font makes it easier for the audience to read what songs are featured and follow it through on the CD.
This digipak instantly lets the consumer know that Ariana Grande's iconography consists of very feminine features and bright colours.

The digipak as a whole follows a similar colour scheme, minus the black and white photograph of the artist on the front cover.