Target Audience Research
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Raury's music is falls into multiple genres and is extremely diverse, appealing to a wide variety of audiences. The majority of his music falls into these genres:
Indie
Folk
Hip Hop
Soul
Rap
And then his music falls into other sub-genres slightly. However, what we must take into consideration is that the lines between genres are forever getting more and more blurred and genre is becoming less of an aspect in music, because music nowadays contain influences from all over the place.
Indie:
This is a lifestyle that follows social trends that are considered to consciously deviate from the mainstream.
The term 'indie', within music, originates from artists who couldn't get financial support and sign with a record label, so they began producing and distributing their music individually. This concept then extends to people known as 'indie', because they do things their own way, not conforming to mainstream trends. However being 'indie' and the genre itself is becoming more and more popular, which is ironic, as it is considered individual, but is now, in reality, the mainstream, especially in the youth.
Age range: 16-30
Gender: Male&Female
Folk/Soul:
Music with the folk and soul genres incorporated is rare in modern, popular music. The fact that there is a huge influence, from these genres, on Raury's music, makes him a different, more diverse artist. The instruments in his music, style of music and sometimes the tempo, is what makes his music appeal to the fans of the folk genre and the soul genre. Also, his voice is not stereotypical for a pure Hip Hop artist, it is more pure and stripped back, falling into these two genres, more so than it does in the more popular music genres of today.
Age range: 20+
Genders: Males, Females less so.
Hip Hop:
Hip Hop culture originated in the 1960s in the Bronx, NY, amongst the African American youth. This genre splits into four main sections, which extend further than just music. Rap (oral), DJing (aural), B-Boying (physical), Graffiti Art (visual). This genre has expanded more and more over the years, and has now become the most popular genre in modern music. The way that Raury incorporates this genre into his music, and makes it, arguably, the most dominant genre in his music, allows him to extend his audience even further.
Age range: 16-28
Gender: Predominantly Males, Females less so.
My audience would watch my music video for escapism and entertainment (Katz & Blumer's 'Uses and Gratification Theory).
The term 'indie', within music, originates from artists who couldn't get financial support and sign with a record label, so they began producing and distributing their music individually. This concept then extends to people known as 'indie', because they do things their own way, not conforming to mainstream trends. However being 'indie' and the genre itself is becoming more and more popular, which is ironic, as it is considered individual, but is now, in reality, the mainstream, especially in the youth.
Age range: 16-30
Gender: Male&Female
Folk/Soul:
Music with the folk and soul genres incorporated is rare in modern, popular music. The fact that there is a huge influence, from these genres, on Raury's music, makes him a different, more diverse artist. The instruments in his music, style of music and sometimes the tempo, is what makes his music appeal to the fans of the folk genre and the soul genre. Also, his voice is not stereotypical for a pure Hip Hop artist, it is more pure and stripped back, falling into these two genres, more so than it does in the more popular music genres of today.
Age range: 20+
Genders: Males, Females less so.
Hip Hop:
Hip Hop culture originated in the 1960s in the Bronx, NY, amongst the African American youth. This genre splits into four main sections, which extend further than just music. Rap (oral), DJing (aural), B-Boying (physical), Graffiti Art (visual). This genre has expanded more and more over the years, and has now become the most popular genre in modern music. The way that Raury incorporates this genre into his music, and makes it, arguably, the most dominant genre in his music, allows him to extend his audience even further.
Age range: 16-28
Gender: Predominantly Males, Females less so.
My audience would watch my music video for escapism and entertainment (Katz & Blumer's 'Uses and Gratification Theory).
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